How do UTM links help marketers?Ĭrucial aspects of being a great marketer are being able to measure your success and measure your impact. #GOOGLE UTM CODE#The "medium" is social media, while the "source" is Facebook.Īdding these snippets of code after the question mark above doesn't affect anything on the page - it just lets your analytics program know that someone arrived through a certain source inside an overall marketing channel, as part of a specific campaign. In the example above, you're saying that once traffic comes in from people who click this link, the traffic should be attributed to Facebook.
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